🎁 Best Souvenirs from Aichi, Japan: Top 5 Must-Buy Local Gifts

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nagoya city clock Aichi

Looking for the perfect souvenir to remember your trip to Aichi? Whether you’re heading home or sending a gift to friends and family, Aichi offers a unique variety of traditional sweets, regional snacks, and one-of-a-kind crafts that reflect its rich culture.

Here are the top 5 souvenirs you should definitely check out while you’re in Aichi. These are perfect for foodies, culture lovers, and travelers who want to bring home a piece of Japan.


📌 Quick Overview Table

Souvenir ItemTypeHighlight FeatureWhere to Buy
UiroTraditional Rice CakeChewy texture, subtle sweetnessOsu Shopping Street, Nagoya Station
Nagoya CastellaWestern-style Sponge CakeSoft, moist, with local flavorsTakashimaya, JR Nagoya Station
Shrimp Rice CrackersSavory SnackMade with local shrimp from Mikawa BayKakuozan Shotengai, Centrair Airport
Seto PotteryTraditional CeramicsFunctional and artistic Japanese tablewareSeto City pottery stores, Seto-Gura Museum shop
Hatcho Miso ProductsFermented Soybean GoodsRich umami, local culinary baseHatcho Miso no Sato (Okazaki), Aeon Mall

🍡 1. Uiro (Japanese Rice Cake)

Uiro is a traditional steamed rice cake made with rice flour and sugar, offering a chewy texture and subtle sweetness. Aichi’s version, especially from Nagoya, is famous for its variety of flavors—matcha, sakura, yuzu, and more.

  • Great for tea time or as a light dessert
  • Long shelf life makes it easy to take home

🔍 【Where to buy】Osu Shopping Street, Nagoya Station souvenir shops


🧁 2. Nagoya Castella (Western-style Sponge Cake)

While Castella originally comes from Nagasaki, Nagoya’s version has a fluffier, moister texture and often features local ingredients like Hatcho miso or matcha.

  • A sweet fusion of Japanese and Western flavors
  • Beautifully boxed, perfect as a gift

🔍 【Where to buy】Takashimaya department store, JR Nagoya Station


🍘 3. Shrimp Rice Crackers (Ebi Senbei)

Made using fresh shrimp from Mikawa Bay, these crunchy rice crackers are savory, aromatic, and addictive. There are many flavors and textures, from thin crispy sheets to thicker, grilled-style snacks.

  • Aichi coastal specialty
  • Lightweight and travel-friendly

🔍 【Where to buy】 Kakuozan Shotengai, souvenir stores at Centrair Airport


🎨 4. Seto Pottery (Setomono)

Seto City, located in Aichi, is one of Japan’s most famous ceramic towns. Known as “Setomono” in Japanese, these ceramics are not only functional but also beautiful.

  • Traditional Japanese bowls, plates, and cups
  • A great way to bring home Japanese craftsmanship

🔍 【Where to buy】Seto-Gura Museum shop, local pottery stores in Seto City


🍯 5. Hatcho Miso Products

Hatcho Miso is a dark, rich miso paste fermented for over two years using traditional methods. It’s a staple of Nagoya cuisine and is often used in dishes like miso katsu and miso nikomi udon.

You can buy not only the paste itself but also miso-flavored snacks, sauces, and even miso candies!

  • Deep umami taste unique to the region
  • Loved by foodies and local chefs

🔍 【Where to buy】Hatcho Miso no Sato (Okazaki), Aeon Mall souvenir sections


✈️ Final Tips for Souvenir Shopping in Aichi

  • Look for “omiyage” corners at train stations and airports—easy and tax-free!
  • Many items come with English labels or staff assistance
  • Local department stores and shopping arcades are great for variety

Bringing home a souvenir is more than just shopping—it’s a way to remember your journey and share it with others. Make your trip to Aichi unforgettable with these thoughtful and tasty gifts!

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